Who knew so much could be said in 140 characters but in the last ten years or so, it truly has become an artful. In fact, here and there I’ve heard tweeting referred to as modern day haiku.
Before I talk more about using it to market, let’s have a crash course. Some of what I’m about to say may seem obvious but I would be remiss if I didn’t make a few notes.
- You Tweet on Twitter.
Never say Twit. You laugh, I’ve heard it. You Tweeted, you are Tweeting, you will Tweet.
- #Hashtags don’t always have to trend
Yes, there’s a handy list to the left side of your screen that tells you the trending topics but peole use hashtags for a variety of other reasons.
And actually we’ll start here.
Hashtags are used to show the world what is trending on Twitter and in the last year, Facebook as well has developed trending topics. At time neither will always have something that uses a hashtag (#) at the beginning but often times they might.
Above are some examples of things I could set as hashtags when I put this on my professional twitter. Then, if someone is looking for information and they search writing advice in the search bar at the top, they’ll see my Tweet in the results below.
Another fun one that I use now and then is #writerprobz.
It’s also a chance for you to market your book. For example, The Whole Art of Detection is a mystery that features Sherlock Holmes. So in a tweet about it I could put:
And actually, since The Whole Art of Detection is part of the Holmesian lore, I could use #TheWholeArtofDetection. But that’s a little wordy.
Keep in mind, you’ve only got 140 characters.
One thing I often forget is you can get a smart link that’s only a few characters instead of a long link. I need to remember to do that more because I so often forget that that’s an option.
Including a hashtag with the genre or a popular character (like Sherlock Holmes) in your tweet about your work will help get your work in front of eyes. People have alerts set up for keywords and you would set off that. That and at any given time on any given day you don’t know who is looking for what.
Another disclaimer I want to add here is that you need to be careful to not fall for the trap a lot of people do. 140 characters can get real tight real fast and people often times sacrifice grammar for characters.
Don’t butcher things too badly; after all, you are promoting something you’ve written and if it’s barely legible to someone who isn’t a millennial then that’s not a good representation of your book.
Twitter is a fun place to connect to people. I’ve seen movements happen, causes promoted, news shared and broken, and, yes, even writers find a place where their voices can be heard.
I hope the last few weeks of talking about online promotion have been helpful. You can find me on Facebook and Twitter if you have any questions and as always, I want to open it up. If there something you want me to talk about, advice you’d like me to give? I’m always open to ideas and I’d love to hear from you.
As I round out this series, let me leave you with one more piece of advice. Talking about yourself is hard. Promoting yourself is even harder. But the perk is, it’s called social media. You don’t have to do it alone. Seriously, take down those links in the paragraph above and give me a shout if you need/want some advice. Or you just want to say hi. I’m cool with both.