I tend to block out the not-so-glamourous sides of writing. I find myself being surprised because I don’t remember having to deal with some things. Add to it, when you attend a writer’s conference or read a book about the industry today, you hear so much about how it’s changed—and everyone seems to have an opinion on the best ways to approach various things.
I’m awful about updating my personal blog. Between a weekly column here and my articles over at Time Travel Nexus, I neglect my blog on my own site because I don’t know what to say. What is there to say?
But, deep down, I know I need to update my writer’s site and the blog that sits on it. Even though I don’t know what to do with it. But you have to have a niche and something that makes you stand out.
What makes you special?
Why should people visit your site?
What do you have to offer that no one else offers?
And here I sit looking at questions like these and shrug. I just want to write, and have fun doing it. Why do I need an image, a brand, a niche?
Sad but true fact, you have to—if you’re going to stand out against the massive amount of new authors. Some are doing it independently, others taking more “traditional” methods. But all want eyes on their book.
It’s something I’ve neglected. My website, and my social media, which is odd because I know how to do it. But I guess it’s similar to the idea that people hate talking about themselves.
Promoting yourself is hard. What’s relevant? What’s important? How often should you post? Hashtags or no hashtags? How many is too many?
And the thing is, there are no right answers to these questions. If there was a magic formula or some golden key someone would make a lot of money writing that book.
Well I guess we’ll have to take that journey together. Over the next few weeks, I’ll be working on my own website and social media and I’ll talk about it here.